Celebration of Fools: An Inside Look at the Rise and Fall of JCPenney

Sylvia Keyes (Professor, School of Management, Bridgewater State College, Bridgewater, Massachusetts, USA and Immediate Past Vice President, American Marketing Association, Collegiate Chapters Division)

Journal of Consumer Marketing

ISSN: 0736-3761

Publication date: 1 December 2005




Keyes, S. (2005), "Celebration of Fools: An Inside Look at the Rise and Fall of JCPenney", Journal of Consumer Marketing, Vol. 22 No. 7, pp. 445-446. https://doi.org/10.1108/07363760510631219

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