ageless marketing: Strategies for Reaching the Hearts & Minds of the New Customer Majority

Sylvia Keyes (Professor, School of Management, Bridgewater State College, Bridgewater, Massachusetts, USA and Immediate Past Vice President, American Marketing Association, Collegiate Chapters Division)

Journal of Consumer Marketing

ISSN: 0736-3761

Publication date: 1 December 2005

Abstract

Keywords

Citation

Keyes, S. (2005), "ageless marketing: Strategies for Reaching the Hearts & Minds of the New Customer Majority", Journal of Consumer Marketing, Vol. 22 No. 7, pp. 443-444. https://doi.org/10.1108/07363760510631200

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Emerald Group Publishing Limited

Copyright © 2005, Emerald Group Publishing Limited

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