The 18 Immutable Laws of Corporate Reputation

Jim Dupree (Professor of Business, Grove City College, Grove City, Pennsylvania, USA)

Journal of Consumer Marketing

ISSN: 0736-3761

Publication date: 1 December 2005




Dupree, J. (2005), "The 18 Immutable Laws of Corporate Reputation", Journal of Consumer Marketing, Vol. 22 No. 7, pp. 442-443.

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Emerald Group Publishing Limited

Copyright © 2005, Emerald Group Publishing Limited

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