TY  - JOUR
AB  - Purpose– This article seeks to explore the inner workings of affiliate marketing.Design/methodology/approach– Defines the affiliate marketing marketplace including some of the participants and explores the characteristics of a successful long‐term relationship.Findings– The key to successful affiliate marketing lies in the construction of a win‐win relationship between the advertiser and the affiliate. Affiliate marketing is likely to become the principal mainstream marketing strategy for e‐commerce businesses in the future.Originality/value– Looks at the inner workings of affiliate marketing, defines the affiliate marketing marketplace including some of the participants and explores the characteristics of a successful long‐term relationship.
VL  - 22
IS  - 3
SN  - 0736-3761
DO  - 10.1108/07363760510595986
UR  - https://doi.org/10.1108/07363760510595986
AU  - Duffy Dennis L.
PY  - 2005
Y1  - 2005/01/01
TI  - Affiliate marketing and its impact on e‐commerce
T2  - Journal of Consumer Marketing
PB  - Emerald Group Publishing Limited
SP  - 161
EP  - 163
Y2  - 2024/04/25
ER  -