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Victory: Applying the Proven Principles of Military Strategy to Achieve Greater Success in Your Business and Personal Life

Peter A. Schneider (Associate Professor, College of St Elizabeth Morristown, NJ USA)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 1 October 2004

Keywords

Citation

Schneider, P.A. (2004), "Victory: Applying the Proven Principles of Military Strategy to Achieve Greater Success in Your Business and Personal Life", Journal of Consumer Marketing, Vol. 21 No. 6, pp. 439-440. https://doi.org/10.1108/07363760410558726

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited