Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow
Nicholas McClaren
(Lecturer, Faculty of Business and Law, Deakin University, Australia)
718
Keywords
Citation
McClaren, N. (2004), "Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow", Journal of Consumer Marketing, Vol. 21 No. 6, pp. 437-439. https://doi.org/10.1108/07363760410558717
Publisher
:Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited