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Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow

Nicholas McClaren (Lecturer, Faculty of Business and Law, Deakin University, Australia)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 1 October 2004

Keywords

Citation

McClaren, N. (2004), "Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow", Journal of Consumer Marketing, Vol. 21 No. 6, pp. 437-439. https://doi.org/10.1108/07363760410558717

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited