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The Purple Cow

Kristin Donahue (Marketing Specialist, State Street Corporation, Massachusetts, USA)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 1 October 2004



Donahue, K. (2004), "The Purple Cow", Journal of Consumer Marketing, Vol. 21 No. 6, pp. 435-435.



Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

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