The Purple Cow
Kristin Donahue
(Marketing Specialist, State Street Corporation, Massachusetts, USA)
Abstract
Citation
Donahue, K. (2004), "The Purple Cow", Journal of Consumer Marketing, Vol. 21 No. 6, pp. 435-435. https://doi.org/10.1108/07363760410558690
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:Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited
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