TY  - JOUR
AB  - 
VL  - 21
IS  - 5
SN  - 0736-3761
DO  - 10.1108/07363760410549221
UR  - https://doi.org/10.1108/07363760410549221
AU  - McMellon Charles A.
PY  - 2004
Y1  - 2004/01/01
TI  - How to Advertise: What Works, What Doesn't – and Why (3rd ed.)
T2  - Journal of Consumer Marketing
PB  - Emerald Group Publishing Limited
SP  - 365
EP  - 366
Y2  - 2024/04/18
ER  -