How to Advertise: What Works, What Doesn't – and Why (3rd ed.)
Charles A. McMellon
(Assistant Professor of Marketing, Frank G. Zarb School of Business, Hofstra University, Hempstead, New York, USA)
1462
Keywords
Citation
McMellon, C.A. (2004), "How to Advertise: What Works, What Doesn't – and Why (3rd ed.)", Journal of Consumer Marketing, Vol. 21 No. 5, pp. 365-366. https://doi.org/10.1108/07363760410549221
Publisher
:Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited