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Brand Failures

Anthony Di Benedetto (Professor of Marketing, Temple University, Philadelphia, Pennsylvania, USA)

Journal of Consumer Marketing

ISSN: 0736-3761

Publication date: 1 August 2004



Di Benedetto, A. (2004), "Brand Failures", Journal of Consumer Marketing, Vol. 21 No. 5, pp. 363-365.



Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited