Conquering Consumerspace: Marketing Strategies for a Branded World
Jean M. Dean
(Senior. Analyst – Customer Relationship Marketing, Talbots, Hanson, Massachussetts, USA)
Keywords
Citation
Dean, J.M. (2004), "Conquering Consumerspace: Marketing Strategies for a Branded World", Journal of Consumer Marketing, Vol. 21 No. 5, pp. 360-361. https://doi.org/10.1108/07363760410549186
Publisher
:Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited