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Conquering Consumerspace: Marketing Strategies for a Branded World

Jean M. Dean (Senior. Analyst – Customer Relationship Marketing, Talbots, Hanson, Massachussetts, USA)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 1 August 2004

Keywords

Citation

Dean, J.M. (2004), "Conquering Consumerspace: Marketing Strategies for a Branded World", Journal of Consumer Marketing, Vol. 21 No. 5, pp. 360-361. https://doi.org/10.1108/07363760410549186

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited