Misusing marketing in misleading voters
Article publication date: 1 August 2004
For countless centuries leaders have used external threats as a way of unifying their populations. In these currently troubled times, political marketers can be tempted to take the easy option of following (or even stimulating) uninformed emotion among their voters rather than assuming moral and intellectual leadership. This article describes a recent example of this and highlights the potential pitfalls of such an approach.
Jevons, C. and Carroll, J. (2004), "Misusing marketing in misleading voters", Journal of Consumer Marketing, Vol. 21 No. 5, pp. 299-300. https://doi.org/10.1108/07363760410549122
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