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Everything You Want: Understanding Consumers, Brands & Communications

Traci Warrington (Associate Professor of Marketing, Salve Regina University, Newport, Rhode Island, USA)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 1 June 2004

Keywords

Citation

Warrington, T. (2004), "Everything You Want: Understanding Consumers, Brands & Communications", Journal of Consumer Marketing, Vol. 21 No. 4, pp. 286-287. https://doi.org/10.1108/07363760410542219

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited