TY  - JOUR
AB  - 
VL  - 21
IS  - 4
SN  - 0736-3761
DO  - 10.1108/07363760410542200
UR  - https://doi.org/10.1108/07363760410542200
AU  - Tian Robert
PY  - 2004
Y1  - 2004/01/01
TI  - Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
T2  - Journal of Consumer Marketing
PB  - Emerald Group Publishing Limited
SP  - 285
EP  - 286
Y2  - 2024/05/10
ER  -