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Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

Robert Tian (Professor and Director of Business Administration, Coker College, Hartsville, South Carolina, USA)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 1 June 2004

Keywords

Citation

Tian, R. (2004), "Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know", Journal of Consumer Marketing, Vol. 21 No. 4, pp. 285-286. https://doi.org/10.1108/07363760410542200

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited