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Do‐not‐call as the US Government's improvement to telemarketing efficiency

Herbert Jack Rotfeld (Auburn University, Auburn, Alabama, USA)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 1 June 2004



Under what might be one of the most well‐known new consumer protection activities in the USA, people can register their phone numbers with the “Do‐not‐call” registry that assures to block most commercial telemarketing calls. While it is hard to find a member of the general public who is opposed to the program, the telemarketing companies claim that it would cause a massive loss of jobs and some legal scholars assert that it violates provisions of the US Constitution. However, the regulation could actually improve telemarketing practice and the general efficiency of the business, making it more profitable.



Rotfeld, H.J. (2004), "Do‐not‐call as the US Government's improvement to telemarketing efficiency", Journal of Consumer Marketing, Vol. 21 No. 4, pp. 242-244.



Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

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