TY  - JOUR
AB  - Generation Xers in Japan continue to draw increasing attention not only because they constitute a promising segment for many products and services but also because they are expected to play a critical role in shaping their country’s political and economic relations with other countries. This paper examines their attitudes toward US products, businesses, and government. It also examines their behavioral intentions and their expectations of their government in terms of managing American business involvement in Japan. Findings and implications are presented.
VL  - 20
IS  - 6
SN  - 0736-3761
DO  - 10.1108/07363760310499101
UR  - https://doi.org/10.1108/07363760310499101
AU  - Akhter Syed H.
AU  - Hamada Toshikazu
PY  - 2003
Y1  - 2003/01/01
TI  - Japanese attitudes toward American business involvement in Japan: an empirical investigation revisited
T2  - Journal of Consumer Marketing
PB  - MCB UP Ltd
SP  - 526
EP  - 535
Y2  - 2024/04/23
ER  -