TY  - JOUR
AB  - The development of customer loyalty is a strategic objective for most companies. There are many different terms used in business today to describe the process of building customer loyalty. This article describes the benefits of building customer loyalty and explores the essential strategic considerations for companies contemplating the development of loyalty initiatives. It also establishes the relationship between how brands are built today and how customer relationships are cultivated in a manner that leads to loyalty.
VL  - 20
IS  - 5
SN  - 0736-3761
DO  - 10.1108/07363760310489715
UR  - https://doi.org/10.1108/07363760310489715
AU  - Duffy Dennis L.
PY  - 2003
Y1  - 2003/01/01
TI  - Internal and external factors which affect customer loyalty
T2  - Journal of Consumer Marketing
PB  - MCB UP Ltd
SP  - 480
EP  - 485
Y2  - 2024/04/19
ER  -