TY  - JOUR
AB  - Examines the underlying dimensions of brand equity and how they affect financial performance of hotel firms. The results of this empirical study, using data collected from 12 luxury hotels, indicate that brand loyalty, perceived quality, and brand image are important components of consumer‐based brand equity. The result implies that hotel firms should seriously consider brand loyalty, perceived quality, and brand image when attempting to establish definite brand equity from the customers’ viewpoint. A review of detailed measures constituting these three variables, brand loyalty, brand awareness, and brand image, shows that most measures affect financial performances of hotels. Nonparametric correlation analysis provides fairly convincing evidence of the effect that consumer‐based brand equity has on a firm’s financial performance in the hotel industry
VL  - 20
IS  - 4
SN  - 0736-3761
DO  - 10.1108/07363760310483694
UR  - https://doi.org/10.1108/07363760310483694
AU  - Kim Hong‐bumm
AU  - Gon Kim Woo
AU  - An Jeong A.
PY  - 2003
Y1  - 2003/01/01
TI  - The effect of consumer‐based brand equity on firms’ financial performance
T2  - Journal of Consumer Marketing
PB  - MCB UP Ltd
SP  - 335
EP  - 351
Y2  - 2024/04/19
ER  -