TY - JOUR AB - Focuses on the mismanagement by trade association leaders who focus on wrong areas. Suggests that they would do well to remember their experience as a member rather than as a leader in order for them to maintain their marketing perspective. VL - 20 IS - 4 SN - 0736-3761 DO - 10.1108/07363760310483667 UR - https://doi.org/10.1108/07363760310483667 AU - Rotfeld Herbert Jack PY - 2003 Y1 - 2003/01/01 TI - Misplaced marketing: Mismanagement of misfocused trade association leaders T2 - Journal of Consumer Marketing PB - MCB UP Ltd SP - 291 EP - 293 Y2 - 2024/03/29 ER -