Impacts of senior citizens’ lifestyle on their choices of elderly housing

Abstract

This study examines how the lifestyle of senior citizens affects their choices of retirement communities. A survey was conducted among 256 potential customers of elderly housing, targeting citizens over 45 years old who were residents of Seoul, the capital city of Korea, at the time of the survey. Findings reveal that most respondents preferred a location based in proximity to Seoul, convenience to the suburbs, a pleasant surrounding environment, and physical equipment and facilities. Medical services and community services were also found to have an impact on preference for residency. Canonical correlation analysis between the factors of elderly lifestyle and selection attribute factors of senior housing facilities demonstrates various significant relationships with implications for developers.

Citation

Kim, S., Kim, H. and Gon Kim, W. (2003), "Impacts of senior citizens’ lifestyle on their choices of elderly housing", Journal of Consumer Marketing, Vol. 20 No. 3, pp. 210-226. https://doi.org/10.1108/07363760310472245