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Level of market development and intensity of organic food consumption: cross‐cultural study of Danish and New Zealand consumers

Lisa Squires (Assistant Brand Manager, Montana Wines, Auckland, New Zealand)
Biljana Juric (Senior Lecturer, Department of Marketing, University of Auckland, Auckland, New Zealand)
T. Bettina Cornwell (Reader in Marketing, UQ Business School, The University of Queensland, Brisbane, Australia)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 1 September 2001

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Abstract

This paper presents a cross‐cultural study of organic food consumption. Relationships between health and diet concern, environmental concern, confidence in the conventional food industry, demographic characteristics, and intensity of organic food consumption of consumers from Denmark (mature organic industry) and New Zealand (novice organic food industry) are investigated. The authors evaluate the adequacy of deficit value and market development conceptual frameworks to predict priority of these concerns related to the level of organic market development.

Keywords

Citation

Squires, L., Juric, B. and Bettina Cornwell, T. (2001), "Level of market development and intensity of organic food consumption: cross‐cultural study of Danish and New Zealand consumers", Journal of Consumer Marketing, Vol. 18 No. 5, pp. 392-409. https://doi.org/10.1108/07363760110398754

Publisher

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MCB UP Ltd

Copyright © 2001, MCB UP Limited