To read the full version of this content please select one of the options below:

Spot the difference: consumer responses towards counterfeits

Swee Hoon Ang (Associate Professor, National University of Singapore, Singapore)
Peng Sim Cheng (Teaching Assistant, National University of Singapore, Singapore)
Elison A.C. Lim (PhD Student, National University of Singapore, Singapore)
Siok Kuan Tambyah (Assistant Professor, National University of Singapore, Singapore)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 1 June 2001

14401

Abstract

Examines consumers’ motivation for buying counterfeits or pirated goods. The findings indicated that, compared to those who did not buy pirated music CDs, those who bought the counterfeits viewed such purchases as less risky, and trusted stores that sell counterfeits more. They did not see counterfeits as too unfair to singers or the music industry, thought they benefit the society more, and did not see people who buy them as unethical. We also investigated the influence of social, personality, and demographic factors on consumers’ attitude towards piracy. We found that the more value‐conscious and less normatively susceptible one was, and the less integrity one had, the more favorable was one’s attitude towards piracy. Demographic characteristics were also significant in influencing attitude. Males and those from lower income groups held more favorable attitudes. Finally, attitude towards piracy was significant in influencing purchase intention.

Keywords

Citation

Hoon Ang, S., Sim Cheng, P., Lim, E.A.C. and Kuan Tambyah, S. (2001), "Spot the difference: consumer responses towards counterfeits", Journal of Consumer Marketing, Vol. 18 No. 3, pp. 219-235. https://doi.org/10.1108/07363760110392967

Publisher

:

MCB UP Ltd

Copyright © 2001, MCB UP Limited

Related articles