Credit card consumers: college students’ knowledge and attitude

Jacquelyn Warwick (Associate Professor of Marketing, School of Business, Andrews University, Berrien Springs, Michigan, USA)
Phylis Mansfield (Assistant Professor of Marketing, School of Business, Andrews University, Berrien Springs, Michigan, USA)

Journal of Consumer Marketing

ISSN: 0736-3761

Publication date: 1 December 2000

Abstract

Given the proliferation of the credit card industry in today’s US households, and the aggressive promotional tactics employed to get college students to sign on as customers, this exploratory study takes a look at the credit card activity of college students at one Midwestern campus. The majority of students surveyed did not report knowledge of their credit card interest rate, although approximately half did report knowing their credit balance and credit limit. Students appear to have a realistic attitude toward the use of credit cards.

Keywords

Citation

Warwick, J. and Mansfield, P. (2000), "Credit card consumers: college students’ knowledge and attitude", Journal of Consumer Marketing, Vol. 17 No. 7, pp. 617-626. https://doi.org/10.1108/07363760010357813

Download as .RIS

Publisher

:

MCB UP Ltd

Copyright © 2000, MCB UP Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.