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Credit card consumers: college students’ knowledge and attitude

Jacquelyn Warwick (Associate Professor of Marketing, School of Business, Andrews University, Berrien Springs, Michigan, USA)
Phylis Mansfield (Assistant Professor of Marketing, School of Business, Andrews University, Berrien Springs, Michigan, USA)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 1 December 2000

Abstract

Given the proliferation of the credit card industry in today’s US households, and the aggressive promotional tactics employed to get college students to sign on as customers, this exploratory study takes a look at the credit card activity of college students at one Midwestern campus. The majority of students surveyed did not report knowledge of their credit card interest rate, although approximately half did report knowing their credit balance and credit limit. Students appear to have a realistic attitude toward the use of credit cards.

Keywords

Citation

Warwick, J. and Mansfield, P. (2000), "Credit card consumers: college students’ knowledge and attitude", Journal of Consumer Marketing, Vol. 17 No. 7, pp. 617-626. https://doi.org/10.1108/07363760010357813

Publisher

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MCB UP Ltd

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