Internet real estate information: are home purchasers paying attention to it?

James E. Littlefield (Professor of Marketing, Department of Marketing, Pamplin College of Business, Virginia Tech, Blackburg, Virginia, USA)
Yeqing Bao (Doctoral Student, Department of Marketing, Pamplin College of Business, Virginia Tech, Blacksburg, Virginia, USA)
Don L. Cook (Assistant Professor of Marketing, Department of Management and Marketing, College of Administration and Business, Louisiana Tech University, Ruston, Louisiana, USA)

Journal of Consumer Marketing

ISSN: 0736-3761

Publication date: 1 December 2000

Abstract

Many writers assume that consumers’ use of the Internet will follow the development of Web sites by Realtor.com and other Realtor‐sponsored sites on the Internet. This study examined this proposition by surveying consumers’ Internet use in their home purchases. A model of consumers’ Internet use in home purchases is developed and tested. Results showed that fewer than 40 percent of the home purchasers ever used the Internet for real estate related information during their home purchases. Awareness of Internet real estate information, access to Internet, age, perceived effectiveness of Internet in home purchase, and satisfaction with Realtor are found to be important factors in determining consumers’ use of Internet during home purchases.

Keywords

Citation

Littlefield, J., Bao, Y. and Cook, D. (2000), "Internet real estate information: are home purchasers paying attention to it?", Journal of Consumer Marketing, Vol. 17 No. 7, pp. 575-590. https://doi.org/10.1108/07363760010357787

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Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited

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