TY  - JOUR
AB  - Examines the influence of cultural values, ecological affect and ecological knowledge on the green purchasing behavior of Chinese consumers. Using structural equation modeling to assess the significance that ecological affect and ecological knowledge have on green purchase intention and actual green purchase, the results demonstrate that a strong positive relationship exists. However, other important findings suggest that Chinese people’s level of ecological knowledge is low and actual green purchase behavior minimal. Yet in contrast, Chinese consumers express a positive ecological affect and green purchase intention. In relation to the hypothesis that the Chinese strongly adhere to the cultural value of living in harmony with nature, the relevant descriptive statistic shows that today’s Chinese only pay moderate allegiance to this “man‐nature” orientation. Moreover, this cultural value is only found to exert significant bearing on ecological affect but not ecological knowledge.
VL  - 17
IS  - 4
SN  - 0736-3761
DO  - 10.1108/07363760010335358
UR  - https://doi.org/10.1108/07363760010335358
AU  - Chan Ricky Y.K.
AU  - Lau Lorett B.Y.
PY  - 2000
Y1  - 2000/01/01
TI  - Antecedents of green purchases: a survey in China
T2  - Journal of Consumer Marketing
PB  - MCB UP Ltd
SP  - 338
EP  - 357
Y2  - 2024/04/25
ER  -