Selling home entertainment on the Internet: an overview of a dynamic marketplace
Shaun McQuitty
(Assistant Professor in the Department of Marketing, College of Business Administration and Economics, New Mexico State University, USA)
Robin T. Peterson
(Norwest Distinguished Professor in the Department of Marketing, College of Business Administration and Economics, New Mexico State University, USA)
2102
Abstract
Provides a perspective on the utilization of the Internet in the consumer electronics market. A preliminary examination of this market‐based on observation of existing Web sites and secondary research – was conducted to provide a springboard for insights regarding consumer use of the Internet and Web page design. Generalizations regarding the consumer electronics market may be useful in applications to other industries.
Keywords
Citation
McQuitty, S. and Peterson, R.T. (2000), "Selling home entertainment on the Internet: an overview of a dynamic marketplace", Journal of Consumer Marketing, Vol. 17 No. 3, pp. 233-248. https://doi.org/10.1108/07363760010329229
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited