Provides a perspective on the utilization of the Internet in the consumer electronics market. A preliminary examination of this market‐based on observation of existing Web sites and secondary research – was conducted to provide a springboard for insights regarding consumer use of the Internet and Web page design. Generalizations regarding the consumer electronics market may be useful in applications to other industries.
McQuitty, S. and Peterson, R.T. (2000), "Selling home entertainment on the Internet: an overview of a dynamic marketplace", Journal of Consumer Marketing, Vol. 17 No. 3, pp. 233-248. https://doi.org/10.1108/07363760010329229
MCB UP Ltd
Copyright © 2000, MCB UP Limited