Selling home entertainment on the Internet: an overview of a dynamic marketplace

Shaun McQuitty (Assistant Professor in the Department of Marketing, College of Business Administration and Economics, New Mexico State University, USA)
Robin T. Peterson (Norwest Distinguished Professor in the Department of Marketing, College of Business Administration and Economics, New Mexico State University, USA)

Journal of Consumer Marketing

ISSN: 0736-3761

Publication date: 1 June 2000

Abstract

Provides a perspective on the utilization of the Internet in the consumer electronics market. A preliminary examination of this market‐based on observation of existing Web sites and secondary research – was conducted to provide a springboard for insights regarding consumer use of the Internet and Web page design. Generalizations regarding the consumer electronics market may be useful in applications to other industries.

Keywords

Citation

McQuitty, S. and Peterson, R.T. (2000), "Selling home entertainment on the Internet: an overview of a dynamic marketplace", Journal of Consumer Marketing, Vol. 17 No. 3, pp. 233-248. https://doi.org/10.1108/07363760010329229

Publisher

:

MCB UP Ltd

Copyright © 2000, MCB UP Limited

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