TY  - JOUR
AB  - Compares the shopping behavior of Chilean consumers with those in the USA. Chilean mall visits were driven, first and foremost, by purchase; in contrast, consumers in the USA visited their mall for more diverse reasons, largely revolving around entertainment. In addition to shopping motives, our data revealed noticeable differences between the two populations in their way of selecting the mall, their shopping characteristics, and purchase patterns. In the final analysis, however, when the shoppers in Chile and the USA left their respective malls, at least four‐fifths of each group had made some kind of purchase, whatever their initial shopping motivation.
VL  - 17
IS  - 2
SN  - 0736-3761
DO  - 10.1108/07363760010317187
UR  - https://doi.org/10.1108/07363760010317187
AU  - Nicholls J.A.F.
AU  - Li Fuan
AU  - Mandokovic Tomislav
AU  - Roslow Sydney
AU  - Kranendonk Carl J.
PY  - 2000
Y1  - 2000/01/01
TI  - US‐Chilean mirrors: shoppers in two countries
T2  - Journal of Consumer Marketing
PB  - MCB UP Ltd
SP  - 106
EP  - 119
Y2  - 2024/04/20
ER  -