A new management for enduring company success

William F. Christopher (Management Innovations, Walnut Creek, California, USA)

Kybernetes

ISSN: 0368-492X

Publication date: 3 May 2011

Abstract

Purpose

The purpose of this paper is to explain how the system science and cybernetics in Stafford Beer's viable system model (VSM) will help management structure and manage their company to achieve on‐going success in a fast‐changing world.

Design/methodology/approach

The author worked with Stafford Beer in the 1970s, applying his VSM in the corporation he then worked for and has used the VSM ideas in work with companies in 16 countries, always with success. The VSM instructs in how to structure and how to manage. For what to manage the author used Peter Drucker's key performance areas, and has more than 50 years of experience working in these areas.

Findings

The author has found, during his long career in industry and in consulting, that the VSM is the best available guide for structuring and managing a business enterprise for success in turbulent times.

Practical implications

In the 1950s, Ralph Cordiner “decentralized” General Electric into 120 businesses, pioneering a new, better way to structure and manage a corporation. After 50 years, we have the next revolutionary advance in management, the system science and cybernetics in Stafford's VSM. The VSM includes information and environments in structure, enabling companies to change as appropriate for achieving on‐going success in a world of huge and fast‐growing variety.

Originality/value

The paper shows how a simple form of the VSM includes all the system science company management needs to structure and manage their company for enduring success in fast‐changing times.

Keywords

Citation

Christopher, W. (2011), "A new management for enduring company success", Kybernetes, Vol. 40 No. 3/4, pp. 369-393. https://doi.org/10.1108/03684921111133638

Download as .RIS

Publisher

:

Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.