Effects of unsolicited e‐mail on the virtual business world

Janet Durgin (Lockheed Martin Aeronautics, Forth Worth, Texas, USA)
Joseph S. Sherif (California State University, Fullerton, California, USA)


ISSN: 0368-492X

Publication date: 1 June 2006



This paper aims to advance research that accurately portrays the alarming rate at which spam is infiltrating and eroding the security of the internet.


The paper discusses the political, legal and ethical controversy surrounding the spam dilemma as well as the high costs of spam to telecommunications bandwidth, QoS and e‐commerce effectiveness.


Spam problem is a technological epidemic that multiplies exponentially each day. A dynamic digital jam is in prospect.

Practical implications

Presents viable options for a quick resolve, and unveils the changing strategies that integrity‐driven marketers are facing in lieu of the raging battle.


Tackles one of the most pressing issues in the business world today.



Durgin, J. and Sherif, J. (2006), "Effects of unsolicited e‐mail on the virtual business world", Kybernetes, Vol. 35 No. 5, pp. 668-679. https://doi.org/10.1108/03684920610662386

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Copyright © 2006, Emerald Group Publishing Limited

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