This paper deals with organisational complexity, seen from the perspective of its unfolding from global to local concerns. Historically, this unfolding has produced rigid social systems, where those in power positions have forced unfair constraints over the majorities at the local level, and often excluded them. There is a need to move towards flexible, fair, social systems, inclusive in character. This transformation requires an increasing appreciation of communication problems in society and the embodiment of effective social systems. This transformation is presented as a problem‐solving paradigm which requires social systems with capacity to create and produce their own meanings, with capacity to manage necessary structural couplings among existing social systems, thus making this management a heuristic to produce necessary social differentiation to overcome communication failures among existing self‐producing, operationally closed, social systems. A key construct used in this paper to practically produce this management is the viable system model, developed by Stafford Beer.
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