TY - JOUR AB - Purpose– This paper seeks to describe an approach to multi‐objective optimization problems (MOOPs) based on game theory (GT) and to provide a comparison with the more standard Pareto approach on a real design problem.Design/methodology/approach– The GT is first briefly presented, then a possible recasting of MOOPs in terms of GT is described, where players from GT are associated with single objectives and strategies to the choice of degrees of freedom. A comparison with the Pareto approach is performed on the optimized design of a superconducting synchronous generator.Findings– It was shown that the GT can be applied to the optimized design of real world devices, with results that present a different viewpoint on the problem, yet with device performance comparable with those obtained by standard approaches.Research limitations/implications– Only the Nash approach to non‐cooperative games has been applied; the conditions for the solution found using GT to belong to the Pareto front have not been fully explored.Practical implications– Designers and engineers interested in optimal design are presented with a new design technique able to get a balance among conflicting partial objectives, that can also be used to select among different possible designs obtained in other ways (e.g. using the Pareto front approach).Originality/value– The paper demonstrates the possibility of using GT in the design of real world electromagnetic devices, with reference to the optimal shape design of a high temperature superconducting single‐phase synchronous generator. VL - 27 IS - 4 SN - 0332-1649 DO - 10.1108/03321640810878252 UR - https://doi.org/10.1108/03321640810878252 AU - Cioffi M. AU - Di Barba P. AU - Formisano A. AU - Martone R. ED - Sławomir Wiak ED - Andrzej Krawczyk ED - Ivo Doležel PY - 2008 Y1 - 2008/01/01 TI - Pareto optima and Nash equilibria: An effective approach to the shape design in electromagnetics T2 - COMPEL - The international journal for computation and mathematics in electrical and electronic engineering PB - Emerald Group Publishing Limited SP - 845 EP - 854 Y2 - 2024/04/19 ER -