TY - JOUR AB - The use of reinforcement and punishment have been studied extensively in laboratory and organizational settings. It has been found that positive reinforcement is the most effective way to achieve the required behavior. Many theories and models have been developed in order to explain the relationship between punishment and fear and it has been found that these are correlated. The use of punishment and fear in the organizational setting has proved to be ineffective and undesirable. Managers must try to create an environment and climate where employees can express their full potential and respond to difficult challenges by letting go of fear of failure, fear of change, or fear of risk taking. Human resource management offers some alternatives and programs to assist in executing this task. VL - 22 IS - 3 SN - 0309-0590 DO - 10.1108/03090599810207944 UR - https://doi.org/10.1108/03090599810207944 AU - Appelbaum Steven H. AU - Bregman Michael AU - Moroz Peter PY - 1998 Y1 - 1998/01/01 TI - Fear as a strategy: effects and impact within the organization T2 - Journal of European Industrial Training PB - MCB UP Ltd SP - 113 EP - 127 Y2 - 2024/09/20 ER -