Management theory taught to non‐Western students is often culture‐bound and ignores cross‐cultural differences. The inference is that what is relevant in the West is relevant everywhere. This assumption impacts adversely on the effectiveness of any training. The article argues for a greater awareness of these issues among lecturers/trainers and students. In particular, it is suggested that lecturers/trainers should design and develop their learning strategies to encourage the open discussion of these differences. The overall objective should be to establish a classroom climate where one set of values is not automatically given precedence over another.
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