TY  - JOUR
AB  - In 2000, Academic Enterprise in the University of Salford, UK began working with TradePartnersUK to investigate how higher education could support the development of international trade, particularly in the small‐ to medium‐sized enterprise (SME) sector. The UK business community has traditionally suffered from a lack of foreign language and business culture skills and little understanding of the cultures within which they operate. SMEs in particular, with more limited financial resources, find it difficult to free staff to attend even short‐term courses. This suggested that e‐learning might provide a partial solution, enabling courses to be accessed at a time and place convenient to the learner, and at a fraction of the cost associated with more traditional methods of delivery. From this background the BUCLA (Business Culture in Latin America) project emerged, initially focused on Mexico. In view of the success achieved, the project was subsequently extended to cover other Latin American countries.
VL  - 27
IS  - 8
SN  - 0309-0590
DO  - 10.1108/03090590310498522
UR  - https://doi.org/10.1108/03090590310498522
AU  - Swift Jonathan S.
AU  - Lawrence Keith
PY  - 2003
Y1  - 2003/01/01
TI  - Business culture in Latin America: interactive learning for UK SMEs
T2  - Journal of European Industrial Training
PB  - MCB UP Ltd
SP  - 389
EP  - 397
Y2  - 2024/04/25
ER  -