TY  - JOUR
AB  - 
VL  - 33
IS  - 3/4
SN  - 0309-0566
DO  - 10.1108/03090569910253170
UR  - https://doi.org/10.1108/03090569910253170
AU  - Meenaghan Tony
AU  - Shipley David
PY  - 1999
Y1  - 1999/01/01
TI  - Media effect in commercial sponsorship
T2  - European Journal of Marketing
PB  - Emerald Group Publishing Limited
SP  - 328
EP  - 348
Y2  - 2024/05/14
ER  -