Sport sponsorship as distinctive competence

John Amis (School of Physical Education, Sport and Leisure, De Montfort University, Bedford, UK)
Trevor Slack (School of Physical Education, Sport and Leisure, De Montfort University, Bedford, UK)
Tim Berrett (Faculty of Physical Education and Recreation, University of Alberta, Edmonton, Alberta, Canada)

European Journal of Marketing

ISSN: 0309-0566

Publication date: 1 April 1999

Abstract

Keywords

Citation

John Amis, Trevor Slack and Tim Berrett (1999) "Sport sponsorship as distinctive competence", European Journal of Marketing, Vol. 33 No. 3/4, pp. 250-272

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DOI

: https://doi.org/10.1108/03090569910253044

Publisher

:

Emerald Group Publishing Limited

Copyright © 1999, Emerald Group Publishing Limited

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