Commentary: Setting socially irresponsible marketing objectives: a comment on a “quality of life approach”
Morgan P. Miles
(Georgia Southern University, Statesboro, Georgia, USA)
John B. White
(Georgia Southern University, Statesboro, Georgia, USA)
1876
Abstract
This paper seeks to offer an alternative perspective to the quality of life (QOL) philosophy that has been embraced by the marketing discipline. It is proposed that firms which seek to maximize QOL may violate their responsibilities to their owners and other stakeholders.
Keywords
Citation
Miles, M.P. and White, J.B. (1998), "Commentary: Setting socially irresponsible marketing objectives: a comment on a “quality of life approach”", European Journal of Marketing, Vol. 32 No. 5/6, pp. 413-418. https://doi.org/10.1108/03090569810215786
Publisher
:MCB UP Ltd
Copyright © 1998, MCB UP Limited