TY  - JOUR
AB  - Provides a review and ready reference to recent writings on new service development (NSD), especially for the financial services sector. Discusses the types of new service development, the purposes served by them and the processes. Refers to the key activities of NSD and measures its success. An annotated bibliography supplies a very useful guide to the new service development literature.
VL  - 32
IS  - 3/4
SN  - 0309-0566
DO  - 10.1108/03090569810204526
UR  - https://doi.org/10.1108/03090569810204526
AU  - Johne Axel
AU  - Storey Chris
PY  - 1998
Y1  - 1998/01/01
TI  - New service development: a review of the literature and annotated bibliography
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 184
EP  - 251
Y2  - 2024/04/23
ER  -