New service development: a review of the literature and annotated bibliography

Axel Johne (City University Business School, London)
Chris Storey (City University Business School, London)

European Journal of Marketing

ISSN: 0309-0566

Publication date: 1 April 1998


Provides a review and ready reference to recent writings on new service development (NSD), especially for the financial services sector. Discusses the types of new service development, the purposes served by them and the processes. Refers to the key activities of NSD and measures its success. An annotated bibliography supplies a very useful guide to the new service development literature.



Johne, A. and Storey, C. (1998), "New service development: a review of the literature and annotated bibliography", European Journal of Marketing, Vol. 32 No. 3/4, pp. 184-251.

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Copyright © 1998, MCB UP Limited

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