Provides a review and ready reference to recent writings on new service development (NSD), especially for the financial services sector. Discusses the types of new service development, the purposes served by them and the processes. Refers to the key activities of NSD and measures its success. An annotated bibliography supplies a very useful guide to the new service development literature.
Johne, A. and Storey, C. (1998), "New service development: a review of the literature and annotated bibliography", European Journal of Marketing, Vol. 32 No. 3/4, pp. 184-251. https://doi.org/10.1108/03090569810204526Download as .RIS
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