TY  - JOUR
AB  - Reports a study of sales management in UK companies, which explores the relationship between behaviour‐based control systems and outcome‐based control systems. Although conventional theory has suggested that behaviour performance and outcome performance result from different stimuli, we find that behaviour‐based control is positively associated with both behaviour performance and outcome performance. We find also that organizational commitment and sales territory design are significantly related to salesforce performance. This suggests a number of important avenues for improving salesforce performance. These findings and the growing emphasis on building long‐term, collaborative buyer‐seller relationships favour the use of behaviour‐based control systems in many sales management situations, and suggest a new agenda for management attention in improving salesforce effectiveness.
VL  - 32
IS  - 1/2
SN  - 0309-0566
DO  - 10.1108/03090569810197480
UR  - https://doi.org/10.1108/03090569810197480
AU  - Piercy Nigel F.
AU  - Cravens David W.
AU  - Morgan Neil A.
PY  - 1998
Y1  - 1998/01/01
TI  - Salesforce performance and behaviour‐based management processes in business‐to‐business sales organizations
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 79
EP  - 100
Y2  - 2024/04/19
ER  -