Six sixty‐six and all that (or, what the hell is marketing eschatology?)

Abstract

States that numerous commentators have contended that we live in degenerate, degraded, decadent and soon‐to‐be discontinued times. Arguably a manifestation of “pre‐millennial tension”, this eschatological world‐view seems to be shared by many marketing theorists, for whom the end of marketing is nigh. Describes the background to the Marketing Eschatology Retreat and outlines six different ways in which marketing and eschatology can be related.

Citation

Brown, S. (1997), "Six sixty‐six and all that (or, what the hell is marketing eschatology?)", European Journal of Marketing, Vol. 31 No. 9/10, pp. 639-653. https://doi.org/10.1108/03090569710179940