TY  - JOUR
AB  - Mistah Kotler ‐ he dead.
VL  - 31
IS  - 3/4
SN  - 0309-0566
DO  - 10.1108/03090569710162399
UR  - https://doi.org/10.1108/03090569710162399
AU  - Smithee Alan
PY  - 1997
Y1  - 1997/01/01
TI  - Kotler is dead!
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 317
EP  - 325
Y2  - 2024/04/19
ER  -