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Buy Brown’s book! A fully impartial commentary on Postmodern Marketing

Craig J. Thompson (University of Wisconsin at Madison, Madison, USA)

European Journal of Marketing

ISSN: 0309-0566

Article publication date: 1 April 1997

Abstract

Provides a fully impartial commentary on Stephen Brown’s Postmodern Marketing. Implores readers to ignore all rumours to the contrary. Notes that it is very difficult to summarize this commentary in 100 words or less and refuses to even try. Nonetheless, the author says he worked quite hard on this paper and that you really must read it, lest you will be overwhelmed with guilt and subject to a dreadful curse. Also pledges to get even with the author’s anonymous reviewers. Finally, reports that the author has been under a great deal of stress lately but that his therapy has been going well.

Keywords

Citation

Thompson, C.J. (1997), "Buy Brown’s book! A fully impartial commentary on Postmodern Marketing", European Journal of Marketing, Vol. 31 No. 3/4, pp. 254-263. https://doi.org/10.1108/03090569710162353

Publisher

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MCB UP Ltd

Copyright © 1997, MCB UP Limited