TY  - JOUR
AB  - Rather than focusing on issues that pertain to the consumption of cats (as pets), deals with the nature of consumption by cats (as consumers). Explores these facets of consumer behaviour by means of three interrelated methods: ethography, felologies, and unobtrusive participation. This approach addresses the differences between human and feline consumption in general. A more detailed treatment then uses photographs to examine the consumption experiences of one cat in particular by documenting a day in the life of a cat.
VL  - 31
IS  - 3/4
SN  - 0309-0566
DO  - 10.1108/03090569710162335
UR  - https://doi.org/10.1108/03090569710162335
AU  - “The Cat” Holbrook Morris
PY  - 1997
Y1  - 1997/01/01
TI  - Feline consumption: Ethography, felologies and unobtrusive participation in the life of a cat
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 214
EP  - 233
Y2  - 2024/04/25
ER  -