TY  - JOUR
AB  - Looks at how the Labour Party in the UK re‐organized and regenerated itself between 1983 and 1992 and suggests that, as a result, the party has an over‐reliance on corporate marketing and management, to the detriment of party democracy. Also believes that overcentralization of decision making took place, particularly with regard to the reporting of market research data, a central function at the heart of modern electioneering. Discusses some of the problems which this caused and the changes which have taken place since the departure of Neil Kinnock in 1992.
VL  - 30
IS  - 10/11
SN  - 0309-0566
DO  - 10.1108/03090569610149854
UR  - https://doi.org/10.1108/03090569610149854
AU  - Ivan Sackman Adrian
PY  - 1996
Y1  - 1996/01/01
TI  - The learning curve towards New Labour: Neil Kinnock’s corporate party 1983‐92
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 140
EP  - 151
Y2  - 2024/04/18
ER  -