Looks at how the Labour Party in the UK re‐organized and regenerated itself between 1983 and 1992 and suggests that, as a result, the party has an over‐reliance on corporate marketing and management, to the detriment of party democracy. Also believes that overcentralization of decision making took place, particularly with regard to the reporting of market research data, a central function at the heart of modern electioneering. Discusses some of the problems which this caused and the changes which have taken place since the departure of Neil Kinnock in 1992.
Ivan Sackman, A. (1996), "The learning curve towards New Labour: Neil Kinnock’s corporate party 1983‐92", European Journal of Marketing, Vol. 30 No. 10/11, pp. 140-151. https://doi.org/10.1108/03090569610149854Download as .RIS
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