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Confirmatory compositional approaches to the development of product spaces

Mark B. Vandenbosch (Western Business School, The University of Western Ontario, London, Canada)

European Journal of Marketing

ISSN: 0309-0566

Article publication date: 1 March 1996

1020

Abstract

The set of compositional approaches to product space development is expanded to include confirmatory methods. Specifically, describes and compares product space development (perceptual mapping) via confirmatory factor analysis and partial least squares with the aid of an empirical example. Both of these procedures are widely used in causal or structural equation modelling. Since they tend to be confirmatory extensions to factor analysis and principal components analysis, the approaches are also well suited to the development of product spaces. Confirmatory approaches have several advantages over exploratory approaches including the incorporation of prior knowledge, the elimination of rotational indeterminacy, and the use of a wide variety of measurement tools to assess the reliability and validity of model results.

Keywords

Citation

Vandenbosch, M.B. (1996), "Confirmatory compositional approaches to the development of product spaces", European Journal of Marketing, Vol. 30 No. 3, pp. 23-46. https://doi.org/10.1108/03090569610107418

Publisher

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MCB UP Ltd

Copyright © 1996, MCB UP Limited

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