TY  - JOUR
AB  - Market demarcation is based on the idea that a sales market is not
an undifferentiated set of products, but that it rather embodies an
entity made up of separate groups of products which differ with regard
to certain demand‐relevant characteristics. The term market demarcation
is defined first as a market structure explained by drawing boundaries.
Carrying on from this idea, describes a procedure for demarcating
markets. The procedure comprises three steps: the first aim is to define
the products which make up the overall market that has to be structured.
The second task is to determine the centre on the basis of which the
overall market can be divided up into different submarkets. Finally,
these submarkets must be identified using statistical methods.
VL  - 29
IS  - 11
SN  - 0309-0566
DO  - 10.1108/03090569510100687
UR  - https://doi.org/10.1108/03090569510100687
AU  - Bauer Hans H.
AU  - Herrmann Andreas
PY  - 1995
Y1  - 1995/01/01
TI  - Market demarcation: Theoretical framework and results of an
empirical investigation of the German car market
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 18
EP  - 34
Y2  - 2024/09/21
ER  -