The determinants of entrepreneurial activity: Implications for marketing
Abstract
Examines the interface of entrepreneurship and marketing. Defines entrepreneurship as a variable phenomenon that can be applied at the societal, organizational and individual levels. Marketing is conceptualized as a fundamentally entrepreneurial activity. Argues that entrepreneurship is an environmentally‐driven phenomenon and that the environmental determinants of entrepreneurship can be categorized into three groups: infrastructure; turbulence and personal life experiences. Draws out the implications of these determinants, and the corresponding level of entrepreneurship that they produce, for the nature and role of marketing at the macro and micro levels.
Keywords
Citation
Morris, M.H. and Lewis, P.S. (1995), "The determinants of entrepreneurial activity: Implications for marketing", European Journal of Marketing, Vol. 29 No. 7, pp. 31-48. https://doi.org/10.1108/03090569510094991
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited